How to Market Your Home to Attract the Right Buyers

Selling a home in Park City is about telling the right story to the right audience. In a market where buyers are often looking for a lifestyle as much as a property, a smart marketing strategy can be the difference between sitting on the market and sparking a bidding war. And that strategy starts with the partnership between you and your real estate agent.

Here’s how that collaboration can help you present your home in the best possible light and attract the kind of buyers who are ready to take action.

Before any photos are taken or listings go live, your agent should help you identify the most likely buyer for your home. Not all Park City homes speak to the same audience. A ski-in/ski-out property in Deer Valley might appeal to second-home buyers from the coasts, while a four-bedroom in Jeremy Ranch may be ideal for families relocating full-time.

Knowing who you’re marketing to allows every part of the process (photos, descriptions, staging, and pricing) to be tailored with intention. That’s one of the most overlooked but powerful home marketing tips: marketing isn’t just about the home. It’s about understanding the buyer mindset.

Today’s buyers scroll before they schedule. That means your home has to make an impact online, and fast.

Professional photography is the minimum. Your agent might also recommend cinematic video, aerial drone footage, and even 3D walkthroughs to create a digital experience that mimics the real thing. This is especially important in Park City, where many potential buyers are browsing from out of state.

Showcase what makes your home special: vaulted ceilings with mountain views, heated patios, or proximity to trailheads. The goal is to make the buyer feel what it would be like to live there before they even step inside.

Park City isn’t just a destination. It’s a way of life. Buyers aren’t just purchasing square footage; they’re investing in weekend powder days, summers on singletrack, and community events that make small-town living feel elevated.

Your listing should reflect that. The most effective home marketing focuses on lifestyle. Does your home back up to Round Valley trail access? Can you walk to Main Street’s restaurants and galleries? Are there panoramic views from the hot tub after a day on the slopes?

Your agent will help you frame those features in a way that speaks to what buyers truly value.

The days of relying solely on a yard sign and the MLS are long gone. Successful home marketing today uses a digital-first approach, and more importantly, it targets the right people.

Your Jensen and Company agent will use:

The right strategy doesn’t just put your home everywhere. It puts it in front of the right eyes. This is where the agent’s experience and network really start to pay off.

Pricing is part of the message. Set it too high, and buyers may never even click on the listing. Set it too low, and you may leave money on the table. Your agent will use real-time local data, buyer behavior trends, and experience in the Park City market to land on a price that drives attention without undervaluing your home.

When pricing is aligned with marketing, it creates momentum, and momentum leads to strong offers.

Even when no one’s walking through the door, your home should be making a strong, lasting impression. That means having a plan for everything from showing schedules to how feedback is collected and used.

Your agent should be proactive in keeping your home ready and inviting. If you’ve already moved out, they might coordinate staging. If you're still living in the space, they’ll help you simplify and prep for showings that leave a great impression.

Little things, like soft lighting, ambient music, and fresh air, go a long way. Your agent will be thinking about those details so you don’t have to.

Even the most beautifully marketed homes sometimes need a strategy shift. Maybe the buyer pool is reacting differently than expected. Maybe market conditions change mid-listing. An expert agent won’t leave you guessing.

They’ll give you regular updates on what’s working and what’s not (website traffic, social media reach, buyer feedback) and help you make informed adjustments if needed.

One of the best home marketing tips isn’t about advertising at all. It’s about having a responsive agent who treats your sale like a priority, not just another listing.

If you’re thinking of selling and want a smart, locally driven strategy tailored to your home, Jensen and Company offers expert-level marketing with a personalized approach. From pricing and staging to professional media and targeted outreach, their team helps Park City sellers stand out in all the right ways.

Ready to list your home with impact? Reach out today for a marketing plan built around your goals.