Selling a home in Park City is a big move, financially, emotionally, and logistically. From luxury ski-in/ski-out retreats to full-time residences tucked in quiet neighborhoods, each home needs a strategy that’s as thoughtful as the property itself. That’s where the right real estate agent comes in, not just to put a sign in the yard, but to drive every step of the sale toward a successful closing.
If you’re wondering what exactly your agent should be doing, this guide breaks down the real value of their role and why it matters more than ever in a competitive, lifestyle-driven market like Park City.
1. Pricing It Right (The First Time)
Getting the list price right isn’t just important; it’s everything. Park City is a nuanced market, with values that shift depending on proximity to resorts, trail access, lot size, and even seasonal timing. A smart agent doesn’t guess at price. They use data, experience, and local context to position your home accurately from day one.
This goes beyond running comps. A great agent will assess recent sales, current inventory, buyer behavior, and where your home sits in the broader market landscape. The goal is to price competitively enough to attract serious interest, while maximizing your potential return.
In Park City, where buyers often come from out of state, pricing needs to make sense both locally and to someone comparing it to other resort markets. Your agent should understand both perspectives.
This goes beyond running comps. A great agent will assess recent sales, current inventory, buyer behavior, and where your home sits in the broader market landscape. The goal is to price competitively enough to attract serious interest, while maximizing your potential return.
In Park City, where buyers often come from out of state, pricing needs to make sense both locally and to someone comparing it to other resort markets. Your agent should understand both perspectives.
2. Marketing That Goes Far Beyond the MLS
In this market, you’re not just selling a property; you’re selling a lifestyle. Whether your home backs up to ski terrain or sits in a quiet corner of Park Meadows, it needs to be presented in a way that highlights both its features and its setting.
The role of a real estate agent includes crafting a targeted, strategic marketing plan. That means:
The role of a real estate agent includes crafting a targeted, strategic marketing plan. That means:
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Professional photography that captures the space and setting
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High-quality video or drone footage
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A compelling listing description that speaks to Park City buyers
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Social media promotion and email outreach
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Direct marketing to out-of-area buyers and investor networks
And if staging or pre-listing improvements are needed, your agent should advise on what’s worth doing, and help coordinate it so you're not left guessing.
3. Showings That Create a Lasting Impression
First impressions matter. A great agent ensures your home looks its best at every showing, whether it’s in-person or virtual. That includes creating an inviting atmosphere, coordinating schedules with buyer agents, and making sure key features are highlighted.
But just as important is what happens after a showing. Your agent should gather feedback, track buyer interest, and let you know what’s landing and what might need adjusting. If something’s holding buyers back, you want an agent who brings solutions, not silence.
For many Park City sellers who live out of town, this hands-on management is even more valuable. Your agent becomes your eyes and ears on the ground, ensuring your home is cared for and presented well while you’re away.
But just as important is what happens after a showing. Your agent should gather feedback, track buyer interest, and let you know what’s landing and what might need adjusting. If something’s holding buyers back, you want an agent who brings solutions, not silence.
For many Park City sellers who live out of town, this hands-on management is even more valuable. Your agent becomes your eyes and ears on the ground, ensuring your home is cared for and presented well while you’re away.
4. Smart, Skilled Negotiation
Once offers start coming in, the dynamic changes. This is where experience matters, and where the role of a real estate agent becomes especially clear.
Your agent will help you evaluate more than just the offer price. They’ll walk you through:
Your agent will help you evaluate more than just the offer price. They’ll walk you through:
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Financing terms
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Contingencies (inspection, appraisal, sale of another property)
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Closing timelines
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Any extras being requested (appliances, furnishings, etc.)
Then they’ll guide you through the counteroffer process to protect your priorities while keeping the deal on track. Park City buyers often come prepared, and many work with experienced agents of their own. You need someone equally sharp in your corner.
5. Keeping the Deal on Track
A signed contract is just the beginning. From there, your agent takes on the behind-the-scenes work that gets you to the closing table.
That includes:
That includes:
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Coordinating inspections and appraisals
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Managing title, escrow, and HOA documentation
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Communicating with buyers’ agents, lenders, and attorneys
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Monitoring deadlines and solving issues before they derail the deal
It’s not glamorous, but it’s critical. A smooth transaction depends on careful coordination and clear communication, two things every great agent should bring to the table.
6. Local Knowledge That Pays Off
Park City isn’t your average real estate market. It’s shaped by tourism, resort seasonality, zoning regulations, and second-home trends. A good agent understands how all these factors affect your sale, from pricing strategy to timing to buyer mindset.
That insight can be the difference between sitting on the market and standing out.
Your agent should also know how to market not just the home, but the community around it, whether that’s showcasing walkability to Main Street, proximity to ski lifts, or access to hiking and biking trails.
That insight can be the difference between sitting on the market and standing out.
Your agent should also know how to market not just the home, but the community around it, whether that’s showcasing walkability to Main Street, proximity to ski lifts, or access to hiking and biking trails.
Your Agent Should Feel Like a Partner
At its best, the role of a real estate agent is more than transactional. It’s personal. You’re trusting someone with one of your most valuable assets, and that means communication, trust, and alignment matter just as much as skill.
Look for an agent who listens, asks the right questions, and brings a clear plan to the table. They should make you feel confident, informed, and supported at every step, from pricing to prep to the final signature.
Look for an agent who listens, asks the right questions, and brings a clear plan to the table. They should make you feel confident, informed, and supported at every step, from pricing to prep to the final signature.
Ready to Work With The Experts?
If you’re planning to sell and want an agent who understands the market, Jensen and Company brings deep local knowledge and a proven approach to luxury sales. From the initial consultation to closing day, their team offers the insight, strategy, and personal service you need to sell with confidence in Park City.
Reach out today to learn how they can help position your home for success.
Reach out today to learn how they can help position your home for success.
