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Internet Marketing
The Evolution of Extraordinary
Worldwide Exposure
In today’s market it is critically important to maximize exposure for your home in all marketing channels, including digital media. At Jensen and Company we develop plans customized marketing for our clients.
Sotheby’s International Realty network and Sotheby’s Auction House
Simply Unique Sothebysrealty.com is the leader in luxury real estate online and will showcase your property in a light consistent with the beauty and distinction of your home. By utilizing superior photography, state-of-the-art functionality and enhanced property profiles, we deliver a premier luxury real estate experience to those who seek extraordinary homes.
Showcasing your home in an exceptional manner, unlike any other real estate web site
We like to refer to the visitors of sothebysrealty.com as “Connoisseurs of Life” and we know that they want to search properties not only by location, but also by their desired lifestyle and unique amenities.
Superior technology worthy of your home. Over 98% of home-buyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on sothebysrealty.com utilizing the highest quality photography and online technology available today.
Many Features Including:
- Enhanced Property Photography – up to 50 full-screen photos powering a distinctive property slide show.
- Search by Lifestyle – because your home is more than the number of bedrooms and bathrooms.
- Unique Amenities – highlight what makes your home different and unique.
- Guided Search and Navigation – best of breed search technology guides the consumers to your home via type ahead search, guide navigation techniques, and property postcard viewing.
- Microsoft’s Virtual Earth Mapping – map your property and relevant amenities and points of interest close to your home using satellite and “bird eye” technology.** **Not available in all areas**
- Worldwide Property Inventory – We receive significant international traffic because sothebysrealty.com lists all our international properties, office and sales associates.
- Currency Conversion – International Buyer’s view and search for your property in their own currency.
- Language Translation – enables consumers to view Sotheby’s International website in multiple languages including French, Spanish, Italian, Japanese, Chinese, Russian and German.
eGallery is a distinctive marketing tool providing maximum global exposure. The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to your property. eGallery is displayed on flat screen televisions in Sotheby’s Auction House locations and Sotheby’s International Realty Offices around the world. Your property may* be displayed with a large photo, property location, price and link back to your listing on sothebysrealty.com
*eligibility requirements apply*
The Sothebys.com home page banner and email placememt promotes you with unrivaled access to the Auction House’s most discerning clientele! Home Page Property Banner – Your property may be eligible to receive placement on the home page of the Sotheby’s Auction House web site. Featuring a photo of your home, key property details and a direct link to your listing. Email Campaign – Your home may also receive additional exposure to some of the most qualified buyers and sellers around the world via our sponsorship of opt-in-email campaigns sent out to registered users on sothebys.com
Search Engines/Portals
Search Engine Optimization and Search Engine Advertising allows us to maximize the exposure and leads to your property by effectively using search engine marketing to generate qualified interest in your home.
Google is the #1 global internet search provider with 706 million monthly visitors.
Yahoo draws nearly 500 million visitors each month.
MSN receives just under 1 billion searches per month.
Ask.com represents 4.7% of all internet searches worldwide.
Real Estate Search and Content Partners
We have a distributed online marketing campaign that is carefully managed to get the best results. Sotheby’s International Realty advertises in places that generate qualified leads including :
RealEstateJournal.com is an award-winning website receiving over 2 million page views each month.
Yahoo! Real Estate is the #1 destination online for real estate consumers.
IHT.com draws 5.1 million unique users per month worldwide.
FrontDoor.com combines HGTV contect and national listings for a unique search experience.
OpenHouse.com is a leading search destination for open houses on the internet.
Cyberhomes.com and AOL Real Estatedeliver one of the most engaged audiences of real estate users online.
Jensen and Company will make information on your property available on our local website summitsothebysrealty.com and promote it online 24/7 with lifestyle and unique amenities searches highlighting those features that make your property special and unique.
Exclusive Partnership
“The Business of Extraordinary Living”
Unique, exclusive partnership with The Wall Street Journal through the The Business of Extraordinary Living microsite. This mircosite positions our brand front and center to more than 40 million visitors of The Wall Street Journal’s digital network each month. And with an 89% increase of international traffic to their website, our relationship with WSJ provides yet another matchless, superior opportunity to market your home globally.
Delivering a highly loyal and engaged global audience of influencers
Our partnership with The New York Times provides the ability to develop custom and dominant opportunities to create brand awareness and drive qualified leads to the listings represented by our network. This strategic partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International Realty brand to integrate directly with the New York Times’ editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide.
Luxury Real Estate.com
LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and shows 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years. It has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more. Collectively our listings average 80,000 views a year on LuxuryRealEstate.com.
Online Marketing Summary
Sotheby’s International Realty has the broadest, most integrated national network for distributing real estate listings online. With its online marketing reports, clients can assess valuable data such as web site traffic, property views over the past four weeks, number of inquiries on their property, and the source location of the online visitors. Jensen and Company will email individual listing reports for your home showing the results from the major property search sites.
Social Media
With facebook.com having more than 400 million active users, of which 70% reside outside the United States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/jensenandcompany is where you will find local Park City and real estate updates, communicating lifestyle, extraordinary property and an outstanding network. @JensenandCo, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information from us. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. *facebook.com
