The luxury real estate market differs from the broader real estate market. Everything needs to be optimized when selling your luxury property to find the perfect buyers. And the higher up the ladder you go in price, the more carefully you must appeal to the small set of affluent buyers that have exacting standards.

If you’re contemplating selling your luxury home, you might be anxious about jumping into this selective market. The more money your home commands, the smaller the pool of buyers will be, meaning you need to make your home as appealing as possible to compete.

The good news is that Park City, Utah, has an active luxury housing market that shows no signs of slowing down. Quite the contrary, it’s been growing year after year. This is an excellent time to sell your luxury home!

Follow along as Jensen and Company help you get your home ready to sell.

Tips For Selling Luxury Real Estate

To sell your home quickly for the highest price, there are some key things you can do to get your luxury home to stand out and have qualified buyers ready to make an offer. Here are seven ways to highlight your luxury real estate and give you an edge against the competition.

An Experienced Luxury Realtor Is Key

When all things are equal, experience tips the scales. Selling your luxury home is a huge undertaking and should be put into the hands of a realtor who has been down this road. There are many factors to consider beyond marketing, and an experienced real estate broker will give you the best chance of making the sale and getting you the best price possible.

Finding an experienced luxury realtor may sound tough, but finding a real estate company with roots in the community is the best place to start. At Jensen and Company, not only do we have many years of experience in marketing homes like yours, but we are an integral part of Park City and know what affluent buyers are looking for.

Staging Done Professionally

When buyers visit your home, you want them to picture themselves living there. Having professional staging in place leaves the door open for buyers to “see” their unique lifestyle in the space. The way you have personalized your home is great for you but it may prevent a buyer from imagining themselves “moving in.”

Staging a home is time-consuming and a major undertaking–it’s truly an art and is best left to a professional real estate stager. A professional stager will help buyers feel comfortable and at home and highlight your home’s most outstanding features.

Your Starting Price Should Be Balanced

Asking the proper price for your luxury home can be tricky. Picking the right realtor who can help you price your home competitively is vital. You want to settle on an amount that lets buyers know what your home offers without turning off large segments of the market. Maintain a competitive approach.

Maximize The Quality And Quantity Of Photography

There should be no cutting corners with your listing’s photography. You want and need the best images you can to ensure people are seeing your home in its best light. Find a luxury realty who uses a professional photographer. The more quality pictures and video the better.

No Need For A Public Open House

Don’t fall into the trap of an open house. Instead, cultivate exclusivity. Use appointment-only tours to give the feeling that seeing the property is a privilege.

Will this limit your property tours? Yes, but that’s fine. Selling a luxury property is not about getting as many people as possible through the door, it’s about getting the right buyer in the door.

Your realtor may suggest an “invite-only” event to showcase your home.

Spotlight What’s Unique About Your Home

Try to focus on what makes your home stand out from the rest. Here are some guidelines to help you highlight your unique aspects of your home. Highlight the things that make your house special. Maybe it’s a wine cellar, or a unique family space or perhaps a new health and wellness feature. Photograph and detail the high-value features of your home, especially if the features aren’t readily obvious. Use all marketing avenues to make these unique aspects of your property stand out.

Sweeten The Deal

It never hurts to throw some incentives at potential buyers. Incentives add value and help buyers feel more comfortable making an offer. You may have some furniture or entertainment items you are willing to leave behind. A pool table or baby grand piano can help tip the scales when buyers decide between two properties.

A bit of honey can bring in the buyers with just a few added perks. Making your house stand out from the competition can be the difference between a quick sale or a listing that gets little interest.

Selling Your Luxury Property

Selling your luxury property can be a huge undertaking. Finding a realtor who is attentive to the details can make all the difference. Let the team at Jensen and Company help you not only sell your luxury home but also guide you through the process from start to finish. No matter if you’re selling a luxurious ski villa or an Old Town residence, we strive to make the process as seamless and stress-free as possible. We’ve helped hundreds of buyers and sellers and we’re prepared to help you too.