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tel Call : 435.901.8333

Why Real Estate Photography Matters

May 10, 2020 by Jensen and Company

Why Real Estate Photography Matters
There are many steps involved in preparing to sell your home—from cosmetic fixes to finding the right real estate agent to represent you. With so many things to take care of, it can be easy to gloss over the importance of your home’s photographs, especially since most people have decent cameras built into their smartphones.

But real estate photography is so much more than simply snapping a handful of photos. In fact, whether or not you have quality photos of your property can make a huge difference in a number of aspects, from how often your home is viewed to how fast it sells.

Most Home Buyers Start Their Search Online

According to the National Association of Realtors Research Group, 93% of potential homebuyers used an online website to look at available homes. Out of this online home viewing group, 87% found that having real estate photos to be very useful.

With so many future homebuyers starting their search online, it only makes sense to have the best photographs of your property available for them to view. That way, your home has a better chance of capturing the right eyes.

Professionally Photographed Homes Stand Out

Professionally Photographed Homes Stand Out
Speaking of capturing the right eyes, what’s more eye-catching than a beautifully photographed home? Consider the home exterior photo above. Most house listing photos start with an exterior photograph, and this one certainly stands out.

From the artistic twilight backdrop to the lit-up interior that helps make this imposing home look warm and inviting, a home that leads with this photo is sure to get plenty of people clicking on the listing to learn more.

Real Estate Photography Can Properly Showcase Homes

Real Estate Photography Can Properly Showcase Homes
Photographing the interior of a home can be more difficult than you think. Many techniques and often tools go into creating excellent real estate photography. For one thing, balancing the light and shadows can be difficult indoors.

Take the image above. You can clearly see that all the available lights are turned on, likely to assist the natural lighting provided by the windows. Yet, for tight shots of smaller areas, like bathrooms, hallways, closets, and others are likely assisted by a lighting kit that the professional photographer brought along.

Also, for large rooms like the living room, the various light sources can cast odd shadows, which can detract from the visual impact. However, a real estate photographer will touch up these photos and balance the colors—not in a way that misleads, but instead, properly showcases your home’s real-life attractions.

Properties With Attractive Photos Can Sell Faster

It is often said that homes with professional real estate photography sell 32% faster than listings without this benefit. There is only one analysis so far to back this claim up. Still, considering that most potential home buyers start their property search online, it makes sense that homes with excellent photography will capture more attention.

Another benefit of having real estate photography available is when potential buyers are debating on whether they should commit to buying your property. It can be easier for these potential homebuyers to be able to review the photographs of your home as they discuss their future purchase, rather than relying on their memory of what it looked like during their viewing.

Jensen And Company Provides Professional Real Estate Photography Services And More

One of the many benefits individuals enjoy when working with Jensen and Company to sell their home is professional real estate photography services. With your home properly captured, we can develop eye-catching marketing materials, showcasing your property’s best features for thousands of people to see through our various marketing and promotional channels.

If you would like to learn more about our services and how we can help you sell your Park City home, please feel free to contact us today. We look forward to assisting you in achieving your real estate goals!

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About Jensen and Company

Brad Jensen has been a top realtor since 1988. In 2021, he was invited to join the prestigious International Luxury Alliance. The Alliance is an elite network of real estate professionals from key markets in the U.S. and abroad. Creating unique opportunities for his clientele to acquire some of the most sought-after real estate in the world. He is one of the most respected agents in Utah and would be happy to assist you in selling your home or buying a new home. It is Jensen and Company's goal to help make your real estate transaction as easy and stress-free as possible. Our blog has lots of great information and market intelligence to help you learn more about the Park City real estate market. Please contact us if you have any questions. We would be happy to assist you.

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ftel Call : 435.901.8333

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  • About
    ▼
    • Testimonials
    • Our Videos
    • Contact Us
    • Blog
  • Search
    ▼
    • Significant Sales
      ▼
      • Luxury Mountain Living
    • Featured Properties
    • Property Search
    • Most Recent Properties
  • Park City
    ▼
    • Buy in Park City, Utah
    • Sell in Park City, Utah
    • Park City Homes & Condos For Sale
    • Park City Real Estate
  • Deer Valley
    ▼
    • All Deer Valley Real Estate
    • Deer Valley Homes & Condos For Sale
  • Communities
    ▼
    • Old Town
    • Thaynes Canyon
    • Lower Deer Valley
    • Deer Crest
    • Upper Deer Valley
    • Empire Pass
    • Aerie
    • Prospector
    • Park Meadows
    • Canyons Village & Colony
    • Sun Peak | Bear Hollow
    • Silver Springs
    • Old Ranch Road
    • Kimball Junction
    • Pinebrook
    • Summit Park
    • Jeremy Ranch
    • Glenwild | Silver Creek
    • Trailside Park
    • Promontory Area
    • Jordanelle Area
    • Midway | Charleston
    • Heber City
    • Kamas & Marion
    • Huntsville – SnowBasin
    • Red Ledges
  • Buy
    ▼
    • Deer Valley Real Estate
    • Park City Homes & Condos For Sale
    • Park City Real Estate
    • Deer Valley Homes & Condos For Sale
  • Sell
    ▼
    • Why Sell With Us
  • Discover
    ▼
    • Park City Events Calendar
    • Featured Attractions
    • Local Ski Resorts
    • Park City Local Vendors
    • Our Infographics/Resources